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Reservoir.

An invitation-only network for boutique hotel owners: members trade nights at each other's properties instead of money.

Sector
Hospitality
What it is
Members' network
Role
Brand, design & build
Live site
stayreservoir.com →
The Reservoir homepage: a network of independent hoteliers trading nights, not money

A brand, a site and a ledger that has to balance.

Reservoir needed to look and feel right for the properties it represents, so the work started with the brand: a quiet, editorial identity with its own type, colour and iconography, carried through a design system that covers the marketing site and the member area.

The core of the platform is the exchange ledger. Every night a member offers and every night they draw is recorded against their balance, matched star for star and season for season. The numbers have to be right every time, so we built it the way you would build an accounting system, not a booking widget.

Membership is by application. We built the invitation and application flows, the admin review process behind them, and member profiles with skill-share listings between owners.

What we built

  • Brand identity and a design system used across the whole product
  • The marketing site, with the exchange model explained clearly
  • Invitation and membership application flows with admin review
  • An exchange ledger tracking nights offered, drawn and balanced
  • Star for star, season for season matching rules
  • Member profiles and skill-share listings
How the Reservoir exchange works: offer nights at your place, earn the same back

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